Katrin Haake

Marketing Executive, Change Leader, Interim Manager, Executive Advisor & Coach, Team Builder

katrin haake

Katrin Haake, Founder and Chief Executive Officer

If you want your staff to be aligned with your change strategy and have to reach your „customers inside“, Katrin Haake would be the best to be at your side! She supports you in an extraordinary way when it’s all about marketing & communication, the right approach for the right target group, using the right tonality and building high performing teams. With almost 20 years in Marketing Katrin has a proven track record in Marketing & Business Leadership postions up to C-Level in large multinational organisations like SEB Group, VHV Insurance Group or  GE Capital/GE Money.

As the CEO of Business Navigatoren GmbH Katrin Haake is the creative incubator for new ideas, concepts and developments. In addition she’s heading all marketing, online and social media activities for the company.

As Interim Manager she has contributed successfully i.e. as stand-in CEO with full power of attorney of a leading Online Marketing Agency or as Head of operating Marketing & Campaign Management of the world’s largest T&E Tour Operator (TUI).

In her advisory activities  Katrin emphazises on the following areas:

Change Leadership

  • Business & Marketing Strategy
  • Corporate Culture
  • Leadership & Cooperation
  • Change Acceleration
  • Internal & External Communication

HR & Organizational Development

  • Developing  high performing teams
  • Building customer centric organizations
  • Facilitation & moderation of trainings and lectures on
    • communication and presentations skills
    • all aspects of Marketing incl. new media
    • Team building and development

Marketing & Sales

  • Customer Centricity Transformation
  • Brand Management
  • CRM (big data)
  • b2b and b2c Marketing
  • Direct and Dialogue Marketing
  • Online and Social Media Marketing
  • Holistic Campaign Management & Agency Steering

Interim Management

  • Marketing Leadership positions up to C-Level
  • Change and Transformation Management

If you want to get in touch with Katrin Haake: CALL NOW!


TMS Accreditation K. Haake      Six Sigma Green Belt Certificate       Akkreditierung Team Performance Practitioner 1